Style House Files is a fashion lovers guide to fashion, style, and beauty from an African perspective. Based in the heart and soul of Africa’s booming fashion industry, SHF will keep you at the pulse of global fashion but won’t keep you guessing as to where you can get your local designers favourite pieces at 75% off.

SHF is is a Style House initiative aimed at reaching a fashion audience as wide as possible. It is anything from highlighting creative directors or international stylists of African descent making a mark in global fashion, to local designers making a difference in production ethically, and giving designers post show PR tips. It is where fashion insiders and readers can voice their true opinions on fashion’s hottest debates: you hated that SS2010 collection? We did too! SHF is your weekly dose of fashion with a real POV!

SHF therefore aims to be a leader in fashion, style and beauty for fashion insiders, industry professionals and the savvy internet user. By encouraging visitors to broaden their knowledge of fashion, style and beauty, they will see it as something exciting, refreshing and personal .