Elite Model Look Nigeria 2010, the biggest International modelling competition is HOT on our list of must attend events this season. This year’s competition will be packed with the best the Nigerian beauty and fashion industry has to offer. Jewel By Lisa, Melissa Odabash, Nkwo, Vonne and Mya are the five designers for the evening and are guaranteed to bring out the spark in each of the finalists. The event is being sponsored by Mercedes Benz, Quintessentially,... 

SHF fave model Warebi Martha Ebigbabor shares her tips on how to work it on and off the ramp. On the Ramp - I breathe in, keep my shoulders high, my head up and pout. - Sometimes, my right hand is on my hips depending on the outfit and what  the producers/designer wants. - I make sure I either smile with my eyes or just keep a straight look as the run demands. - When I am wearing a short dress my legs must not be wide open. - For a long smooth... 

Winner of the 2010 edition of the Future Awards in the ‘Model of the Year’ category, South Africa based Nigerian model, Warebi Martha Ebigbabor is going strong with a prêt-à-porter denim line, a modelling career spanning different continents and now inspiring the next generation of models. She shares with SHF her journey so far and the importance of family… How did you get involved in modelling? I got involved through a friend;... 

Mnet Face of Africa 2008 Finalist and Beth Model Management Talent – Amina Alli is officially the new face of Deola Sagoe. This was made official at the launch of the Label’s Polo line on the 31st of July 2010.  Read More →

Warebi Martha on the African Fashion Week 2010 Ramp in David Tlale It’s not just about striking the perfect pose to be a supermodel! Mahogany’s Sola Oyebade reveals the business side of things. Firstly, models need to understand that this is a very hard industry to succeed in and with the advent of such popular TV programmes as America’s Next Top Model, it seems that every young girl now wants to be a model but they do... 

Ajak Deng stars alongside Hind Sahli and Gwen Loos in the Topshop Autumn Winter 2010 campaign. As usual, she delivers with simplicity defined by a strong body language that makes her AJAK DENG. This campaign makes us long for our Topshop fix! Dissecting the looks is very easy… all you have to do is strip down the layers one at a time and pick what works best for you. Fierce leather pieces, nude colour palette, chunky knits, sheepskin, shearling... 

Could this be you? -A Nigerian female citizen -Height – 172cm or above -Aged 14-23 years old -Not registered with any Modeling Agency in Nigeria. -Must be ready to travel abroad -A genuine interest in modeling. -Have a beauty that is fresh, modern and unique. Then attend a casting for the competition. Date July 9th – 10th 2010 Time- 8am-1pm Venue Rehab pool & Bar Lounge 288b Ajose Adeogun street Victoria Island Lagos, Nigeria. Elite... 

Benetton Spring Summer Ad Campaign Benetton ad Campaigns are known worldwide for their use of colour and representation of different races. This look is particularly stunning because it has top models of the moment – Ajak and Ataui with strikingly similar features and similar clothes in mirrored poses. Both of Sudanese origin, the two models are definitely faces to watch out for. Fresh, crisp and clean! SHF credits models.com  Read More →

Elite Model Look Winner 2008 Tracy Onyekachukwu has indeed got the Grace Jones appeal in this Ribbed Magazine’s fashion editorial – sassy, sexy, and strong. We are rooting for you Tracy… keep the flag flying! [View with PicLens] ... 

Behati Loves PINK Behati Loves PINK Model / designer collaborations have become a part of the retail fashion industry with collections like Kate Moss for Topshop and Agyness Deyn for Barneys Japan.It is a retail strategy that designers and brands have come up with to boost sales and it works! Behati Prinsloo – Namibian Victoria’s Secret supermodel, recently collaborated with Victoria’s Secret to design a swimwear line caled Behati...