Ugoma Adegoke at Zebra's Lagos Dynamo Collection Launch

The brain behind the Zebra brand – Ugoma Adegoke shows off a piece from her new collection – Lagos Dynamo. Soft, feminine and easy to wear, what’s not to like?

SHF adores the simplicity and fit of the jumpsuit.

Date: Saturday 11th of September, 2010.

Time: From 10.30am.

Venue: Terrakulture, 1376 Tiamiyu Savage, Victoria Island Lagos, Nigeria.

Plus the Independence label, a collaboration with the Ituen Basi label on an accessories line will also be launched. The label will feature handbags inspired by our rich culture and heritage.

So much to do… it sounds like so much fun! We cant wait!!

Browns – 24 South Molton Street,

W1K 5RD

SHF credits Janine.constantin@brownsfashion.com

Dimeji Alara

I had the pleasure of meeting him in person at the Deola Sagoe and CANOE Polo Launch party in July and upon learning that he was a stylist, I was very keen on him giving a blow by blow account of what a typical day in his life was like.  These days you can’t seem to swing a jewelled-encrusted Roberto Cavalli bag around your shoulder without knocking over 20 stylists.  The recession doesn’t seem to have calmed down the lusts of the young and easily impressionable who are eager to enter this profession because they think it’s going to be one big disco ball party.  However as Dimeji’s article shows, the life of a stylist is one big balancing act and to keep your sanity, you must have certain skills like being able to multi-task, face obstacles head-on and turn them around to create fruitful conclusions.

Dimeji Alara manages to do all this and still look mighty good whilst doing so (no easy feat).  He shares with SHF-

8:30 am: This is the time I have to rush out of bed whether I like it or not. I go straight in front of the TV and get updates on fashion weeks around the world on FTV. I then wake up my nine year old nephew, get my brush and toothpaste and I brush my teeth in front of the TV and then have breakfast.  Most times I drink oats, just like I’m doing this morning…lol. Then off to the shower. This morning I’ve just realised that the soap I’ve been using is fake, so I have to switch to another one.

9:00 am: At this time I am getting ready to leave home to start heading to the mainland where I work from, but I get a call reminding me of a meeting with the advertisers in Victoria Island.  I’d totally forgotten I had a meeting for today and I’m already down the stairs, so I have to turn back upstairs and change into something a bit more formal.

10:00 am: I head to the Island for my meeting and call the office at the same time, nobody is there yet and they’re all supposed to start work at 9 and it’s now 10. This is one of the frustrations I have to deal with on a daily basis. I try calling them one by one and they all have an excuse for me- one has a running stomach, the other has to attend to some things…blah blah blah, I’ve warned them several times to at least let me know these things ahead.

11:00 am: I conclude my meeting with the advertisers, they’re a bit impressed but it will take a bit more presentation to convince them. I have a serious headache now and I’m heading back to the office. I meet some of my staff (the ones that came and didn’t have an excuse). There is so much work to do but the graphic designer guy has just called me to tell me that he has a running stomach…more excuses…I’m getting depressed now.

12:00 pm: It’s just twelve and I have a heap of work to do but I can’t make a start on anything because the graphic designer guy is not around.  So with this extra time I go on facebook, check my emails…the two dresses for Agbani Darego’s shoot for Sunday have just arrived and they’re fantastic, but the one for Kemi Adetiba which is for Saturday… I’m yet to see.

2:00 pm: Now I am getting all worked up about what Kemi Adetiba’s dress will look like, my headache is getting stronger. I think I’m too tired now, so I decide to go home. I’ve asked that Kemi’s dress be sent to the house. So off I go.

3:55 pm: I am so hungry and tired by the time I get home that I’m snapping at everyone and talking to anyone who attempts to start a conversation with me in a very harsh tone, even my mum, but I try to relax.

4:00 pm: Kemi’s dress finally gets here, and it’s awful. The show is tomorrow and I have to decide what Kemi is wearing, so what do I do now? I’m even more depressed now. I decide to call Kem Kem studios.

4:30 pm: At this time, I’m with Kemmy Solomon of Kem Kem studios, and she saves my day with some nice beautiful clothes. I feel much better now.

5:00 pm: Heading home stuck in traffic and I’m tired and hungry.

6:00 pm: I get home lay out the clothes, pack my box for the Ijebu trip tomorrow with Kemi Adetiba.

8:30 pm: Am off to bed, what a day…my worries and I lie in bed…hoping Kemi will like some of the clothes and that things will go well.

Dimeji Alara’s contact details are- dimprince2000@yahoo.com

SHF credits stylepantry.com

Chloe

Looking like a sophisticated business lady is all the rage this season, so to bring your work wear ensemble into the now; choose a blouse with pussy-bow detailing at the neck a la Chloe.  If you like to get your creative juices flowing in the morning before making it into the office, you can recreate this look by using a thin ribbon or scarf. 

SHF credis style.com

Elite Model Look Nigeria 2010, the biggest International modelling competition is HOT on our list of must attend events this season. This year’s competition will be packed with the best the Nigerian beauty and fashion industry has to offer.

Jewel By Lisa, Melissa Odabash, Nkwo, Vonne and Mya are the five designers for the evening and are guaranteed to bring out the spark in each of the finalists.

The event is being sponsored by Mercedes Benz, Quintessentially, Vizioe Ltd, Moet and Chandon, Black Up, Clarins, Temple Muse, Bella Naija and Sacred Lashes.

The event will take place on Sunday the 12th of September at the Federal Palace hotel and promises to have loads of surprises for invited guests, coupled with all the glamour that the event brings.

Balmain

‘…let me guide you to the purple rain’, were the words that Prince crooned in his legendary song, ‘Purple Rain’ and from looking at the autumn/winter 2010 shows; a lot of designers were only too willing to follow Prince’s purple vision.  In this regard, Balmain’s show lead the way, as not only was purple the dominant colour in the collection but the models went down the runway in ensembles that had lashings of Baroque rock n’roll style reminscent of the wardrobe that the 5ft 2 genius wore in the iconic film, ‘Purple Rain’.

Other designers like Duro Olowu, 3:1 Philip Lim, Dries Van Noten and Lola Faturoti also chose to work with the regal colour in their collections, offering us various textured ensembles in different shades of purple.

3:1 Philip Lim

Lola Faturoti

Devi Kroell

SHF credits style.com and lolafaturoti.com

Date: Friday 10th September 2010

Where: White Space, 58 Raymond Njoku off Awolowo Road Ikoyi

Time: 6pm – 10pm.

Door Charge: N1000

Great list of artists – architects, photographers, interactive media artist, music, fashion…

For further enquiries please contact us on 070 5696 8047

www.pecha-kucha.org

We love September issues of magazines because we are guaranteed to find a dissection of trends to come for the new season. Allure Magazine’s September issue features Chanel Iman in key looks for the season that range from super feminine to androgynous. She looks fab and brings each look to life effortlessly in a way that makes us long for ALL the pieces used in the editorial.

I have drawn up my wish list for the season and i can only hope…. right?

• Super long wide leg trousers
• a camel coat
• an amazingly cut white shirt
• a red 50′s inspired dress
• an aviator jacket
• cropped leg trousers
• python structured handbag; and
• a shearling bootie

What’s on your list?

SHF credits trendhunter.com and nic-e.blogspot.com

Deola Sagoe - The New Face of Gospel Event

Whimsical, quirky, feminine, romantic,……. Deola Sagoe is channelling the feminine look her own way with a softly tiered dress and tights that is fast becoming a signature look for her!

What SHF loves best? Her Kooky Booties/Shoes adds a little bit of tough to such a pretty girly look!