L’UOMO VOGUE RELEASES 2012 ISSUE “REBRANDING AFRICA”

Posted: May 17th, 2012

The May issue of L’Uomo Vogue is out and is entirely dedicated to Africa. The issue aims at potraying Africa in a positive light as opposed to an image the media usually conveys reporting on wars and famines that,although occuring are not the only side to show.

L’Uomo Vogue decided to underline the positive side of this young continent from all points of view that is showing the willingness to succeed in fields such as the textile and oil industry, from agriculture to the growing cotton, coffee, cocoa, to tourism and cinema, as shown by Nollywood in Nigeria that produces 200 films every year. Education and health are the two main points the various governments are founding their battle on, building new schools, universities and well-equipped hospitals.

The whole issue is a string of potraits of local personalities: Presidents, First Ladies, Queens, but also artists, singers, musicians, actors, fashion designers, writers, models, always portrayed in a positive, joyful way. They have all accepted to be featured in this issue because conveying a positive of this Continent means bringing everyone’s attention on a world that so far has been ‘left out” , with the exception of a few African Countries that have become a tourist destination.

UN Secretary General Ban Ki-Moon who appears on the cover states “ Africa does not need charity. Africa needs investment and charity“. Other spotlights include multi-platinum award winning South African vocalist Lira who has already achieved mass success in her homeland and is ready to be introduced to the international market.

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